Facebook AffiliatePPC The Lazy Way

What up, my name is Alexander Tsatkin and this is a guest post on my call with a Facebook Account Manager.

Most Facebook publishers know how frustrating it is to have no support, getting ads denied with vague reasons, and overall lack of answers. After getting some BS internal error for over 72 hours I decided to contact my Affiliate Account Manager who was able to get me in touch with a Facebook rep.

I got a call at about 7:00 PM his time, which suprised me. I asked as many hard questions as I could, and here are the answers I got. Some of these will be obvious to people who have doing Facebook for a while, and for others it will helpfully save you the headaches the rest of us experienced.

Is Acai/Wu Yi Dead?

Yes, too many Facebook users were complaining about these “negative” charge diet offers, so Acai and Wu Yi ARE dead. The ads you keep seeing are legacy ads, so if you don’t have an acai ad, chances are you won’t get one through.

Are Ringtones Dead?

Yes… they have been dead for a while.

Are Quizes Dead?

Yes, Facebooks goal is to only allow quizes that do not require any personal information at the end… no credit, zip, or email.

How to get dating ads through?

Do not use the words single, reference the users age, reference to users location, or use provocative language. The ad is more important than the landing page in terms of skin being shown, but neither can be to too reveling. Mention the offer in the ad text itself. Do not make the condition of “being single” as being negative.

How to get health related ads through?

Do not use quantitative numbers that cannot be verified (loose 10 Lbs in 10 Days). Do not put down persons with a condition.

Here are some other nice tid bits I learned…

Their system does assumes your ad has a CTR of .07% when launching, so getting a higher CTR should be your goal. Your bidding does not effect what position you are in when three ads are being shown at the same time. They do not take into account time of day when launching, so the best way to split test is launch the same set of ads at different times of the day.

Here is the best thing I learned “intern.facebook.com” DOES NOT stand for “intern”… but instead stands for “internal”. So here we were bashing Facebook interns, when apparently its a separate team all together. No such thing as an intern nazi party?

If you are running Facebook and need someone to talk to to understand EXACTLY why your ads are not getting through then shoot me a note on my blog and I will hook you up.

Shameless Plug : Google Sucks

The basics for creating a successful landing page for Facebook Social Ads are pretty much the same as the principals I covered for creating Ad’s with higher click through rates. To save you time finding the post, here they are again:

1. Microtarget - Instead of targeting the entire United States, target specific States or even Cities. People from different regions like different things.
2. Relate - Make your landing page feel like it’s specifically aimed at them. Including their interests, gender, anything you may know about your target audience WILL help.
3. Image Selection - Choose images that is relevant and eye catching. Read up on your psychology of colors. Here is a great thread from Wickedfire on the matter.
4. One Landing Page Per Audience - A lot of people may dispute me on this, however in my testings I have observed that a high CTR is achieved if you only have ONE landing page for each audience. For example, if one of your ad’s is sending traffic only from the state of Ohio make sure they have their own landing page!

Alright, so I know some of you readers out there are thinking “Why the hell do I need a landing page? I’ll just direct link!”

Unfortunately the FINP (Facebook Intern Natzi Party) doesn’t allow you to do that in most cases. Most companies landing pages have the sign up form on them and Facebook doesn’t allow any ad to go straight to a page that a user has to input information. This is why it is necessary to create your own Facebook landing pages.

Now since alot of things in this business can take alot of time and money, it is a necessity for you to make your own Facebook landing pages. The quickest, simplest and best way to do this is to swipe the e-mail creative for the offer you plan on promoting and changing the text to match the rules I stated above.

Here are Facebook landing pages I have used in the past for an offer called Web Perspectives. Feel free to use and change them. Maxbounty has this campaign and it converts well.

Canadian Men

Ontario

Canadians

As you can see (if you viewed them) each Facebook landing page has suttle differences while still remaining the same.