Facebook AffiliatePPC The Lazy Way

In my last post I said I would talk about the changes Facebook has made to it’s Social Ads platform, but I’ll forego that subject and in place give you all a technique that I’ve been using over the past week to improve my CTR on MySpace Ads.

Just over a week ago, I decided to give Myspace Ads another go. I had used Myspace Ads when it first opened and spent about $4,000 to make $200 in profit - not exactly what I would call worth it. That coupled with all the bugs and  ad approval time problems they were having - it just wasn’t for me at that time.

Well this time around I decided I would take things a little more seriously and work at it TILL it works. I started off by porting over some campaigns from Facebook that I had been running with an EPC of over $1.00 and was instantly satisfied with the results. On the first day I had spent $2000 and got $3000 back ($1k profit). Unfortunately, that was it. The next day my ads apparently just didn’t have a high enough CTR to show at all and therefore the money train was over (or was it!).

It was obvious to me that it was my targeting that was the issue. Now what is the easiest way to tell what demographic is clicking on ads for that products. Here’s a hint: FACEBOOK TELLS YOU.

As many of you are aware, a month or two back Facebook created demographic ad reports so you could improve your CTR on their Social Ads platform. If you are not aware in you ad manager select “Reports” and then select “Demographic Responders” on the drop down menu of Report Type. It will break down what percentage of people are viewing your ad and what percentage of people are clicking your ad based on age, location and gender.

So, if you are struggling with getting a high enough CTR on Myspace Ads, the solution is easy - run the campaign on Facebook and see EXACTLY who is interested in the offer you are promoting. Using this method I’ve taken a campaign on Myspace that had a 0.03% CTR all the way over 0.8% CTR - trust me, it pays to put in the extra time.

I should also mention that this doesn’t work always work because:

1) Some campaigns you won’t be able to get approved on Facebook to see the click demographic

2) Users are often in a different mindset on Myspace as compared to that of Facebook. Myspace and Facebook share the same userbase, however their purpose (dispite being a Social gathering place) is completely different.

3) Sometimes life sucks.

While on the topic of achieving a higher CTR, I was talking with one of my readers who also has a blog himself and he made a killer post on how important it is to start your ads off with a bang to achieve a lower CPC. Click here to read Alex’s post on PPC Is Like The GRE - it’s quite worth it.