Facebook AffiliatePPC The Lazy Way

The basics for creating a successful landing page for Facebook Social Ads are pretty much the same as the principals I covered for creating Ad’s with higher click through rates. To save you time finding the post, here they are again:

1. Microtarget - Instead of targeting the entire United States, target specific States or even Cities. People from different regions like different things.
2. Relate - Make your landing page feel like it’s specifically aimed at them. Including their interests, gender, anything you may know about your target audience WILL help.
3. Image Selection - Choose images that is relevant and eye catching. Read up on your psychology of colors. Here is a great thread from Wickedfire on the matter.
4. One Landing Page Per Audience - A lot of people may dispute me on this, however in my testings I have observed that a high CTR is achieved if you only have ONE landing page for each audience. For example, if one of your ad’s is sending traffic only from the state of Ohio make sure they have their own landing page!

Alright, so I know some of you readers out there are thinking “Why the hell do I need a landing page? I’ll just direct link!”

Unfortunately the FINP (Facebook Intern Natzi Party) doesn’t allow you to do that in most cases. Most companies landing pages have the sign up form on them and Facebook doesn’t allow any ad to go straight to a page that a user has to input information. This is why it is necessary to create your own Facebook landing pages.

Now since alot of things in this business can take alot of time and money, it is a necessity for you to make your own Facebook landing pages. The quickest, simplest and best way to do this is to swipe the e-mail creative for the offer you plan on promoting and changing the text to match the rules I stated above.

Here are Facebook landing pages I have used in the past for an offer called Web Perspectives. Feel free to use and change them. Maxbounty has this campaign and it converts well.

Canadian Men

Ontario

Canadians

As you can see (if you viewed them) each Facebook landing page has suttle differences while still remaining the same.