Facebook AffiliatePPC The Lazy Way

Picking a campaign for the Facebook audience is a lot harder than most forms of PPC. Unlike search engines, Facebook has a rather useless keyword targeting system. Believe me you, I’ve picked plenty of campaigns I thought would convert at 1:10 on Facebook, but BAM I end up losing $80 in 15 minutes with just a look of astonishment to show for it. So how do you pick a campaign? Pick one that will apply to the masses.

A problem that plagues us all is this acronym called EPC (Earnings Per Click). A lot of Facebook marketers I know will start their campaign search by first sorting a list of campaigns by the EPC. This is just downright wrong and stupid. Each traffic source will have different people with different mindsets clicking on their ad. Furthermore, each advertiser goes about promoting a campaign in a different way. One person may prequalify their traffic with a more specific ad/lp, well another may just want to pump as many clicks at an offer in hopes that it converts. A good example of this is the eHarmony campaign on NeverblueAds. Currently the EPC for that campaign is $0.13, which would be rather impossible to make profitable on Facebook, yet somehow I’ve managed to get ads approved that bring me in an EPC of around $1.50-$2.00 depending on the day.

So if you can’t choose your campaigns via EPC, how do you? Good question! When you figure it out, let me know. Unfortunately there is no sure fire way to pick a campaign. The best and unfortunately most costly way is trial and error. There are however “golden rules” to help you along with your selection process.

Golden Rules:

1. Facebook users hate to pay for things. That’s not to say they won’t, but that it’s hard to get them to. Stick to giving them stuff rather than charging them.
2. Facebook users are lazy. Absolutely lazy. If you select a campaign that is a 4th page submit with a double opt-in. GOOD LUCK.
3. Can you get an ad approved. Before you select a campaign, assure that it is within Facebook’s advertising guidelines, otherwise have fun with the Facebook Nazi Interns.
4. How many people are in your target age group. If an offer is for Depends diapers, your target age group will be very small. Will it be worth it?